After the age of 40, the skin begins to lose its firmness, becoming less elastic, saggy, thin, and dull. In addition, the face’s contours change, and every wrinkle becomes more visible. The good news is that you can significantly slow down the skin’s aging process. All you need to do is choose the right cream that meets your skin’s current needs!
Did you know that starting at age 30, the rate of cell division decreases steadily every 10 years? Year after year, your skin’s needs change. Maybe it’s time to update your daily skincare routine?
As collagen levels decline, the skin loses its firmness and elasticity, becoming prone to dryness, which makes it rough, causes it to lose its radiance quickly, and makes it more susceptible to wrinkles. You’re likely noticing signs of fatigue, stress, or sleepless nights on your skin more and more often.
Skincare for women over 40 is designed to counteract these changes. Now is the perfect time to start using anti-aging, soothing, and brightening creams—depending on your skin type.
How do I determine my skin type?
Determining your skin type makes it much easier to choose the right face cream. Of course, you can visit a specialist or take a computerized skin test to determine your skin type, but you can also perform a self-assessment in the comfort of your own home so you can later select a cream that suits your skin’s needs. How do you do that?
Stand in front of a mirror and take a close look at your face—ideally in the morning after waking up, during the day, and in the evening after cleansing your skin. Your complexion will change due to numerous factors, such as environmental pollution, UV radiation, strong winds, and even the stress you’re dealing with. The “skin being examined” must be clean, so do not use any cosmetics, including skincare products.
To make it easier for you, divide your face into six areas: the forehead, the eye area, the nose, the cheeks, and the chin. Then identify the dominant skin characteristics in each of these areas. By “dominant,” we mean the characteristics that are most noticeable, problematic, etc. These should be the deciding factors when you’re choosing the perfect face cream or eye cream.

Rejuvenating-rejuvenating mask for all skin types WRINKLE RESIST
It is important not to apply any skincare products in the evening after cleansing your skin. In the morning, after waking up, take a close look at your face and the texture of your skin. Then press a tissue against your face.
- Oily skin – you have this type of skin if a tissue quickly absorbs sebum and leaves oily spots. In addition, oily skin is characterized by shiny areas, known as the T-zone—the forehead, nose, and chin—as well as enlarged pores.
- Dry skin – blotting paper does not absorb sebum; the skin looks dull and tends to flake. It often feels uncomfortably tight and rough to the touch.
- Combination skin – oily spots will be clearly visible on the blotting paper in the T-zone, as will enlarged pores. The cheeks, on the other hand, will remain dry and may feel slightly tight.
- Normal skin – a blotting paper will absorb a small amount of sebum, indicating balanced sebum production without excess or deficiency. This type of skin feels smooth to the touch and has an even texture.
- Sensitive skin – shows signs of irritation and redness.
How do I choose a face cream?
Let’s address any questions and clear up any doubts right away—there’s no such thing as a one-size-fits-all face cream or eye cream.
Even the best cream won’t do the job if it isn’t chosen correctly. A product that has worked for you over the past few months—or even years—might not work anymore, because your skin changes as you age. Once you start “listening” to your skin and using a cream that meets its needs, you’ll notice the difference right away! How can you choose a face cream quickly and effortlessly?
- Oily skin – for oily skin, a light cream with moisturizing and mattifying properties works best, such as REJUVENATING from our product line.
- Normal skin – a good facial moisturizer that softens and hydrates the skin, just like our favorite 24 HOUR day and night cream, which softens, smooths, and helps maintain optimal moisture levels for 24 hours.
- Dry skin and skin prone to dryness – a moisturizing face cream that optimally hydrates the skin, reducing tightness while smoothing out any roughness. We recommend our phenomenal LUSCIOUS cream for dry skin, with organic oils and natural hyaluronic acid, which deeply moisturizes dry skin.
- Tired skin with visible signs of aging – an anti-wrinkle cream that moisturizes the skin, protecting it from water loss and reducing that unpleasant tight feeling – check out our bestseller, the UPLIFT ME Lifting and Soothing Day and Night Face Cream, which contains ectoine. It restores the skin’s youthfulness, comfort, and radiance. Dull, sallow skin—for skin lacking radiance, a brightening day cream and a brightening night cream, such as LUMINOUS and BEDAZZLED by Phenomé, will be ideal.
- Sensitive skin – in this case, your skincare routine should center around a strengthening cream with protective properties. We recommend IDEAL Phenomé cream, which reduces redness, soothes irritation, alleviates a burning sensation, strengthens the skin’s defense system, and boosts its resistance to harmful external factors.
- Couperose skin – a cream that strengthens and seals dilated capillaries. Our IDEAL cream with a natural mineral SPF 10 filter is also ideal for this. Thanks to horse chestnut extract, it seals dilated capillaries, while French and Damask rose oils deeply moisturize and smooth the skin.
- The eye area – don’t forget about the skin around your eyes, which is extremely sensitive. Check out the EYE ME UP intensive lifting cream for the under-eye area and upper eyelid from the PRO-AGE Phenomé line, which is designed to protect the skin from moisture loss, improve its firmness, and reduce fine lines. By applying the cream every day, you’ll notice how your skin regains its youthful glow.

Brightening anti-wrinkle night cream BEDAZZLED
How can you tell if a face cream is good?
The right cream delivers spectacular results! With its help, your skin becomes firmer and more supple day by day, regaining its radiance and a fresh, youthful appearance.
What’s the best day and night cream for mature women? In addition to choosing a face cream that suits your skin’s needs, pay attention to the product’s ingredients. It should contain natural active ingredients that mature skin needs most, as they provide anti-aging and protective benefits.
When choosing face creams, look for ingredients such as:
- natural oils, including buriti oil, which moisturizes, soothes, and has antioxidant properties; grape seed oil, which neutralizes free radicals; and Damask rose oil, which softens, regenerates, and improves facial skin tone,
- hyaluronic acid — provides optimal hydration and binds water in the epidermis,
- shea butter,
- aloe vera juice,
- Ectoine — reduces the signs of aging, stimulates collagen production, and deeply moisturizes; it also protects against UV radiation and blue light,
- phytosqualane — softens, nourishes, improves skin elasticity, and forms a protective film on the skin’s surface,
- plant-based waters: aloe vera, lemon, and rose — provide the skin with essential vitamins and minerals,
- extracts: from cranberries and goji berries, which revitalize and energize the skin, nourish it, and provide antioxidant benefits,
- calendula extract — moisturizes and repairs,
- white tea extract — protects against free radicals, has anti-aging properties, moisturizes and nourishes, improves skin elasticity,
- Vitamin E — has antioxidant properties and promotes skin regeneration,
- mica — provides an optical smoothing effect on wrinkles and gently brightens the skin,
- ginseng root extract, which regenerates, repairs, and nourishes the skin, has antioxidant properties, and slows down the aging process,
- mineral filters — protect against UVA and UVB radiation, forming an effective protective layer without penetrating the skin.

Anti-wrinkle cream with rhodiola rosea REJUVENATING
When should you start using an anti-wrinkle cream?
There are no reasons not to start anti-aging “treatment” earlier—even before the age of 26. In fact, the sooner we start using deeply moisturizing creams, the more effectively we can prevent visible signs of aging. This applies to all skin types—normal, dry, combination, and oily.
It’s worth choosing creams that not only prevent the signs of aging but also reduce existing wrinkles.
Once you turn 40, a rejuvenating cream becomes a must-have—your essential daily skincare product. It’s an indispensable ally in your quest for healthy-looking, radiant skin.
Skin hydration – why is it so important?
All skin types need moisture. The hydrolipidic film, which consists of water and sebum, acts as the skin’s natural protective barrier. If this barrier is compromised, the skin becomes sensitive, dry, and sometimes irritated. This, in turn, leads to the earlier appearance of wrinkles.
Why else is it important to choose a moisturizer as soon as possible?
- Water in the epidermis is essential for the efficient removal of dead cells from its surface.
- Water plays a vital role in transporting active ingredients to the deeper layers of the skin.
- Water and moisturizing ingredients are key to the proper formation of collagen and elastin fibers, which ensure the skin’s firmness and elasticity.
- Maintaining proper skin hydration is essential for keeping your skin looking young and radiant.