This is one of the global trends that can also be observed in our country. It involves not only streamlining skincare routines—in contrast to the previously popular Korean skincare regimen—but also a minimalist approach to the ingredients in the products themselves. “We’re moving away from multi-step skincare routines consisting of 12 steps. We’re moving toward simplicity, using a small number of products,” says Monika Krzyżostan, emphasizing that it’s essential for the chosen cosmetics to provide the skin with comprehensive care, delivering what it needs on a daily basis. There should be as few steps as possible, though it’s still not just a quick face wash. Makeup removal, UV filters, and antioxidants—these are key elements in a skincare routine aligned with the skin minimalism trend. The same applies to cosmetic formulations. Long, complex ingredient lists are a thing of the past. Consumers are increasingly aware that a short ingredient list is usually better. The same holds true from a technological standpoint. “We focus on keeping the INCI list short, but ensuring it contains the essential ingredients in the right concentrations. We prioritize quality over quantity.”
Superfoods are most often associated with food—food products that are rich in beneficial properties and packed with nutrients that are good for the body. What is good for the body should also be excellent nourishment for the skin. Hence the superfood trend in cosmetics, which draws inspiration from the food market and incorporates “superfoods” into its formulas. “I’m referring to well-known, proven plants such as ginseng, aloe vera, or red beets,” says Monika Krzyżostan. “Inspiration from the food industry is definitely here to stay.” Interestingly, another trend drawing from the food market is the use of CBD and hemp in cosmetics.
The microbiome is most commonly associated with the gut, but the term refers to all microorganisms present in a specific habitat. The skin also has its own microbiome. We saw this firsthand during the pandemic, when the frequency of handwashing changed significantly. Although we were able to eliminate harmful microorganisms this way, the skin’s microbiome was also damaged, which soon led to skin problems in many people. Washing away the natural lipid barrier disrupts the skin barrier, which in turn affects the state of the microbiome. This leads to an imbalance in the composition of beneficial bacteria. “Wearing masks also contributes to this, as it disrupts our natural microbiota,” emphasizes Monika Krzyżostan, pointing out that the trend of caring for the skin microbiome has significantly intensified in recent times. That is why we are increasingly finding prebiotic and probiotic cosmetics in drugstores and online shops, as well as substances that support the natural growth of the microbiota, such as compounds obtained through fermentation. Skin protected by a natural lipid barrier looks better, healthier, and younger, but above all, it is better hydrated, as this barrier helps minimize the risk of transepidermal water loss.
Another trend that is here to stay—and will likely remain with us for a long time—is sustainability in the broadest sense: from cosmetic ingredients and manufacturing processes to packaging. This trend, like the others, is close to Monika’s heart not only because of its positive impact on the skin, but also because of the synergy between mindful self-care and environmental stewardship. It’s a trend that should be close to all of our hearts.
