What does mature skin need to stay looking beautiful?

Mature skin requires your attention, but it will reward you by delaying the appearance of visible signs of aging. Learn how to care for your skin so it retains a fresh, youthful appearance for longer.

What are the characteristics of mature skin?

Although the skin aging process depends on many individual factors, mature skin most commonly affects women over the age of 45. However, the skin begins to age as early as age 25. After age 30, however, these changes occur more rapidly and become more visible to the naked eye. That’s why the sooner you start proper skincare, the longer you’ll enjoy a youthful appearance.

Skin over the age of 40 requires special care because the body’s levels of estrogen and progesterone decline. This, in turn, leads to damage to the walls of blood vessels and a reduction in blood flow to the skin.

Mature skin is also characterized by a lack of elasticity and dryness. The cheeks, the corners of the eyes, and the mouth begin to sag due to a decline in collagen production that occurs with age. The more the skin’s natural protective processes slow down, the more nourishing and moisturizing ingredients it needs to receive from external sources.

The passage of time affects dry, sensitive, and allergic skin the most. Delicate skin has a weak protective barrier and is therefore more vulnerable to the harmful effects of external factors, such as sunlight. Dry skin can therefore age up to twice as fast as its more hydrated counterpart.

How should you care for mature skin?
Avoid exposure to sunlight.

The sun dries out the skin and contributes to the development of discoloration. Dermatologists say that up to 80% of the signs of skin aging visible before the age of 50 are the result of what’s known as photoaging. That’s why you should remember to use a high-SPF sunscreen during the summer.

Exfoliate regularly to remove dead skin cells.

The RENEW ME AHA-based rejuvenating facial peel smooths the skin and improves blood circulation, thereby minimizing the appearance of wrinkles.

Moisturize

UPLIFT ME cream for mature skin firms the skin, making wrinkles appear less deep. In addition, its moisturizing properties will give you a healthier-looking complexion that is more resistant to the harmful effects of the sun and feels pleasant to the touch.

Give yourself a massage.

A gentle facial self-massage will stimulate circulation and improve skin elasticity. We recommend using the SMOOTH ME serum for this purpose, so your skin can absorb its valuable nutrients. To firm the skin, use circular motions from the center of the face outward and from the chin toward the forehead. The best time for a moment of relaxation is in the evening, as that is when hormones are released that help regenerate the skin.

Make sure you stay properly hydrated.

Hydration depends not only on the amount of water you drink, but also on your diet. You should drink at least 4 glasses of water a day, but it’s just as important to eat fruits and vegetables. A varied, fresh diet rich in vitamins A, E, and C, as well as selenium and zinc, supports skin health and appearance. If your skin is dry, however, avoid salty foods, coffee, and tea.

What should products for mature skin contain?

When buying skincare products for mature skin, check to see if they contain the following active ingredients:

• Vitamin E is found in the UPLIFT ME Lifting and Soothing Day and Night Face Cream—it supports skin regeneration and has antioxidant properties.
• You’ll find vitamin C in the lightweight SMOOTH ME Vitamin C Face Serum, which has anti-wrinkle and brightening properties—it supports collagen synthesis, slows down the oxidation process, brightens the skin, and reduces dark spots.
• Plant oils—especially argan, macadamia, avocado, and olive oils—complement the effects of vitamin E in the UPLIFT ME Lifting and Soothing Day and Night Face Cream: they regenerate and restore the skin, prevent water loss, and deeply moisturize and nourish.
• Ectoine, the superhero ingredient in the UPLIFT ME Lifting and Soothing Day and Night Face Cream, is an organic compound that is exceptionally resistant to high temperatures and ultraviolet radiation. It is used in medicine and cosmetics due to its health-promoting and protective properties. It fights free radicals, stimulates collagen production, and acts as a natural protective barrier against blue light, to which your skin is exposed when using smartphones and computers.