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Your hair is exposed to many different types of torture – dry air-conditioned air, dyeing, styling products and (if you are lucky) the sun and salty sea water. It needs to be properly nourished, strengthened and smoothed in order to shine and look great again. A good conditioner or mask will also leave your hair voluminous, bouncy and easy to style.

Because it's great to feel good about yourself and let others know that you do.