Why do you need to exfoliate your face? There are three reasons why. First – it completely cleanses the skin, getting rid of build-up from pores and helping to remove both blackheads and whiteheads. Second – it improves the feel of the skin, making it softer and fresher. Third – it stimulates blood flow to the face, giving you a youthful glow. Skipping exfoliation is a cardinal sin! Exfoliated skin readily absorbs the active ingredients in serums and creams. For the best results, exfoliate twice a week – ideally in the evenings, after removing your make-up.